Asha Venkatesan
Growth engineer
asha@example.com
+1 415 555 0139
github.com/ashav
linkedin.com/in/ashav
San Francisco, CA
Engineer across growth and data for 8 years; shipped experiment
platforms used by 40+ teams and revenue systems processing $120M a year. Looking to own
growth engineering end-to-end at an early-stage B2B company.
Staff engineer, Growth
Northbeam
2023-02 → present
Growth platform team of 6; owned experimentation and the activation surface
- Rebuilt experiment assignment across 40 teams, cutting setup from days to 15 min and doubling test volume
- Shipped onboarding rework across 3 product lines, lifting week-1 activation 18% and unlocking a PLG motion
- Led a 4-engineer squad through the pricing-page relaunch; conversion +9%, adding $2.1M ARR run-rate
- Built a holdout service for long-horizon tests, now the default for every retention experiment
Senior engineer
Reva Commerce
2019-06 → 2023-01
Checkout and personalization; 120-person engineering org
- Built a checkout event pipeline over 6 sources at 30k events/s, enabling same-day merchandising decisions
- Cut p95 storefront latency 70% by moving personalization to the edge, worth +4% conversion in holdout
- Replaced nightly revenue batch with streaming reconciliation; finance close went from 5 days to 1
- Mentored 5 engineers; 3 promoted to senior within two cycles
Engineer
Arlo Labs
2017-08 → 2019-05
- Shipped a referral system to 1.2M users; drove 22% of new signups by year two
- Instrumented the signup funnel end-to-end, the first shared source of truth for growth metrics
- Open source
- splitkit — deterministic experiment bucketing library, 2.3k GitHub stars
- Talk
- “Holdouts that survive the roadmap” — Experimentation Summit 2025
- Writing
- Activation metrics for B2B products — 40k reads, cited in two vendor playbooks
- Languages
- TypeScript, Python, SQL, Go
- Systems
- Postgres, Kafka, dbt, Redis, Temporal
- Growth
- Experimentation, attribution, activation funnels
B.E. Computer Science
2013 → 2017
Anna University · first class with distinction