Q3 pilot results for Socialtrait audience simulation across three enterprise campaigns. We are asking to expand the pilot to ten accounts.
In all three pilots, the simulated audience ranked creative variants in the same order as in-market results. The CPG client's planned lead variant was flagged by simulated Gen-Z personas within four hours, saving an estimated $340k in media. Confidence intervals held the observed lift in 11 of 12 cells.
| Phase | Accounts | Exit criterion | Studies | Budget |
|---|---|---|---|---|
| Oct · onboard | 4 existing pipeline | Baseline panel matched per account | 8 | $14k |
| Nov · scale | 4 new logos | Self-serve study setup under 1 day | 12 | $21k |
| Dec · validate | 2 enterprise | In-market lift inside model interval | 6 | $18k |
| Total | 10 accounts | 26 | $53k |
Approve the $53k expansion budget and one forward-deployed engineer by October 24.