Maya, 22
Simulated Gen-Z shopper · Melbourne
Value-ledTikTok-firstSkeptical
If a creator I follow uses it, I'll look. If it's a brand talking at me, I'm gone.
Test campaigns against simulated panels of your real segments. Ranked variants and the reactions behind them, in hours.
No panel recruiting · first study free · your data stays yours
Persona models calibrated on your first-party data, one for every audience cell you actually target, not census averages.
Show creative, pricing, or positioning to the panel and get a ranked preference with confidence intervals per segment.
Verbatim-style reactions explain the why, so the deck you take to the CMO argues for itself.
Across three enterprise pilots in CPG, fintech, and retail, simulated preference rankings matched in-market results, segment by segment.
Pilots ran 2026-04 to 2026-06 across 12 audience cells, n = 2,400 simulated respondents per study. Rank accuracy compares the top simulated variant with the top in-market variant.
One screen answers the two questions a launch review asks: which variant wins with each segment, and why. Drill from the ranking into the simulated reactions that produced it.
Feels like a friend recommending it, not an ad. I'd actually stop scrolling for this one.
If a creator I follow uses it, I'll look. If it's a brand talking at me, I'm gone.
Show me what I save in a year. A percentage on its own means nothing to me.
The bundle is useful, but I need to know it arrives before Sunday.
Each persona is a calibrated model of a real segment. Names are illustrative.
The simulation caught in four hours what our panel would have told us three weeks after launch.
VP Growth · CPG pilot clientIn our pilots the simulated winner matched the in-market winner in 12 of 12 campaigns. Every ranking ships with per-segment confidence intervals, so you can see where the panel is certain and where it isn't.
A brief and whatever first-party segment data you have: CRM attributes, survey history, or past campaign results. We calibrate the personas against it.
It stays in your private workspace and is never used to train shared models.
About four hours from brief to ranked variants. Most teams run their first study the week they sign up.
Bring one campaign question. Leave with ranked variants and the segment reactions behind them.
First study free · results in one business day